Some of you may be familiar with a grocery chain called Sprouts Farmers Market which features reasonable prices on bulk bin items like nuts and fresh produce. Reviewers on Yelp describe it as “Whole Foods with Trader Joe’s prices.”  I’d somewhat agree, but I still find myself shopping at the local farmer’s market, Whole Foods and TJ’s the majority of the time and here’s one of the reasons why.

Take a look at one of their recent ads. They prominently feature buffalo meat and espouse the benefits of higher omega-3 fatty acids than beef.

Now you probably have heard the trainers talking about cooking bison meat and we typically get ours at the farmer’s market. The rancher who we patronize has an interesting clarification on the labeling of buffalo vs. bison:

But, when it comes to food labeling, it’s another story.

As it turns out, labeling laws are so loose in our country, if we were to label our meat “buffalo” we could be selling water buffalo, cape buffalo, or North American buffalo. Even if it were North American buffalo, we legally can add up to 49% beef to the ground meat product, still call it buffalo, and not tell you.

It’s all perfectly legal.

Basically the waters get about as muddy as when stores jumped on the organic bandwagon and started marketing items such as chicken as “all natural”. (I’d be pretty scared to grab a package of chicken breasts that weren’t natural!) So getting back to Sprouts’ ad, I saw another page that made me decide to definitely pass on their buffalo/bison.

Wait a second here… “Grain Fed”?!? I had just read over on Mark’s Daily Apple how all the omega-3 goodness from being grass-fed is lost when cattle are switched to grain to fatten them up in the months before slaughter. I can only imagine that the beneficial omega-3 profile the buffalo meat is supposed to have would be lost on a grain-based diet as well.

Buyer beware indeed!

WOD 09.30.09

Park WOD – TBD
Come join us and find out!

14 Responses to “Buyer Beware”

September 30, 2009 at 12:33 PM

I hope we do the Filthy 50 today

September 30, 2009 at 12:48 PM

LOL, do you REALLY want to be responsible for making everyone do that?

September 30, 2009 at 3:44 PM

No no lol, maybe next month

September 30, 2009 at 3:51 PM

Jake, you’re a wise man to be afraid of her substitutions when she doesn’t have a pullup bar handy. :D

September 30, 2009 at 4:05 PM

instead of jumping pull ups, we can do tuck jumps? ;)

September 30, 2009 at 4:20 PM

why don’t you throw some hand stand push ups and cleans while you are at it:)

September 30, 2009 at 4:23 PM

Poor Jake. One day (soon) you’ll learn how she earned the nickname Auntie Rhabdo… and yet you still tempt fate. LOL

September 30, 2009 at 4:28 PM

One day I will learn to shut my mouth

September 30, 2009 at 7:50 PM

Team Annihilation rocked today! Not sure how many rounds we did, but we gave Team Stag a run for their money. Keep up the good work Michael and Stephanie! I hope to see you on Saturday!

September 30, 2009 at 7:50 PM

Welcome to Intrepid, Stephanie and Michael! It was a close battle between Team Stag and Team Annihilation. So close I’d call it a tie….burpees for tiebreaker anyone?

Way to gut through the workout, everyone!

September 30, 2009 at 8:49 PM

I’m down for a tiebreaker. Going to need someone to count my burpees

September 30, 2009 at 10:15 PM

We’ll have Helen watch via satellite and count for ya!

CrossFit Intrepid » Beef Decoded
January 2, 2010 at 6:10 AM

[...] warned us buyers to beware when purchasing meat that claims to be grassfed. With all these labels nowadays, it’s easy to [...]

[...] posted before warning about sketchy advertising, so I wanted to share another discovery with [...]